HALFDAYS

Brand Identity · Campaign Creative · Social Advertising

A campaign concept for Halfdays, a women’s ski apparel brand, built around an end-of-season jacket sale.

For this project, I explored how a small brand identity update could create a stronger visual foundation for a seasonal marketing campaign. I redesigned the Halfdays logo and developed a coordinated set of social ads for Instagram and Facebook.

THE approach

Halfdays has a playful brand name built around the idea of skiing for half the day — so I wanted the visual identity to reinforce that concept.

I introduced a half-circle element into the logo as a simple graphic device that could connect the brand name to the idea of a “half day” on the mountain.

From there, I carried the updated visual direction into the campaign creative, creating a cohesive look across multiple social placements.

LOGO DESIGN

Halfdays’ existing identity centered around a wordmark. For this concept, I explored a new mark that incorporates a half circle as a visual representation of the brand name.

The result is a simple, flexible symbol that could work alongside the wordmark or stand on its own across digital and marketing applications.

SOCIAL ADVERTISING

The campaign was designed to promote Halfdays’ end-of-season jacket sale across Facebook and Instagram.

I created a series of ads for different placements, adapting the creative to work across:

Instagram In-Feed
Instagram Stories
Facebook In-Feed
Facebook Cover

Rather than designing each placement independently, I built the campaign as one cohesive visual system so the creative remained recognizable across the customer journey.

The result

The project created a cohesive visual direction that connected Halfdays’ brand identity with its seasonal marketing campaign.

By carrying the updated logo and visual language across multiple social placements, I created a flexible campaign system that feels consistent, recognizable, and built to capture attention across digital channels.

Brand Identity → Campaign Creative → Social Advertising → Multi-Platform Execution

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