Halfdays

Written By Meghan Blood

This concept centers around promoting an end-of-season jacket sale for the women’s ski apparel brand Halfdays. It involved redesigning the brand’s existing logo and reinforcing its reimagined brand identity in a social media campaign.

Projet Deliverables

  • Logo Design

  • Social Media Ads

LOGO DESIGN

Currently, Halfdays’ logo is a wordmark. With this redesign, I wanted to incorporate a half circle to play into the brand name and its encouragement of only skiing a half day.

Halfdays Logo, 170×170 px

 

Social Media Ads

The goal of this campaign was to promote Halfday’s end-of-season jacket sale across Facebook and Instagram.

Instagram In-Feed Ad, 1080×1080 px

Instagram Story Ad, 1920×1080 px

Facebook In-Feed Ad, 628×1200 px

Facebook Cover Photo, 312×820 px

Meghan Blood
Previous

Moe’s fish SHACK