Moe’s fish SHACK
Moe’s Fish Shack is a no-frills seafood restaurant concept. Founded by owner Moe in Lahaina, Maui, the restaurant serves up fresh caught seafood to families and young adults in a casual, laid back atmosphere. The goal of this concept was to produce graphic designs that reinforced Moe’s core brand values and personality.
Project Deliverables
Digital Ads
Website Graphics
Print Ads
Brochure
Business Cards
Digital Ads
These ads center around the concept of hooking and catching fish to emphasize the freshness of Moe’s fish.
Email Graphic, 600×320 px
Display Ad, 300×250 px
Skyscraper Ad, 160×600 px
Website Graphics
The below website template features three core graphics I designed. The first banner (1920×480 px) promotes Moe’s direct-to-home fish delivery. The second product image (1024×768 px) highlights owner Moe’s go-to order. Lastly, the third parallax (1920×700 px) highlights the restaurant’s founding story.
Banner, 1920×480 px
Product Image, 1024×768 px
Parallax, 1920×700 px
PRINT ADS
The goal of these ads is to position Moe’s as the standout choice among all the other fish shacks on Maui.
Variation A | Full Page Color, 7” x 9 1/2”
Variation B | Full Page Color, 7” x 9 1/2”
Brochure
The below brochure design includes information about the menu, locations, contact, and founding story.
Outside Cover
Inner Details
Business Cards
The below business card designs were created for owner and founder Moe Mahi.
