SENIQ

This concept project focused on developing a new visual identity for SENIQ, an outdoor women’s apparel brand.

Project Deliverables

• Brand Style Guide

• Package Design

• Promotional Product Design

Brand Style Guide

I developed a new mission statement, logo, font, and color guidelines. Since the brand name SENIQ is a play off the word “scenic,” I wanted the logo to showcase a winding trail going up a mountain. The idea is that viewers would interpret this as the “scenic route” and that this association would reinforce the brand name SENIQ.

Package design

Given SENIQ primarily sells clothing items, I decided to design hang tags. Each tag follows a similar design format, with minor variances based on product specifications.

promotional product design

The concept was to gift these promotional products to influencers at SENIQ’s 2026 summer launch party. I played to SENIQ’s adventurous spirit and trends among Gen Z females when determining the product mix. Then, built two of the products as collaborations with popular brands Hydroflask and Supergoop to generate buzz and earned media.