SENIQ
Brand Identity • Packaging • Promotional Design
Concept project for SENIQ, a women's outdoor apparel brand.
I developed a refreshed visual identity and supporting brand experience for SENIQ. In this project, I explore how the brand could translate its outdoor-focused identity across visual guidelines, packaging, and promotional products.
brand identity
I developed a visual system including a mission statement, logo, typography, and color guidelines.
Because SENIQ is pronounced like "scenic," I built the logo concept around a winding trail leading toward a mountain. The logo connects the brand name to the idea of taking the scenic route, emphasizing the journey rather than simply the destination.
Packaging
I extended the visual identity into packaging designed for SENIQ's apparel.
I created a flexible hang-tag system that maintains a consistent visual language while allowing variations for different products and specifications.
promotional design
For the brand's conceptual 2026 summer launch, I developed a collection of promotional products designed to introduce SENIQ to influencers and create additional opportunities for brand visibility.
The product mix was inspired by SENIQ's adventurous personality and the interests of its target audience. I also explored potential collaborations with Hydro Flask and Supergoop! as extensions of the SENIQ brand experience.
the result
This project allowed me to explore how a brand identity can move beyond a logo and show up across packaging, promotional products, partnerships, and real-world brand experiences.
Identity → Packaging → Promotion → Brand Experience